Mastermind Monday: Why are you scared to be in the arena?

Don’t be afraid to build a relationship and bid on government contracts!

BE THE MAN IN THE ARENA

Do you know what ITA stands for? Well, this stands for In the Arena based off of Theodore Roosevelt’s quote which is called The Man in the Arena:

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

The reason why we highlighted this quote is because we want to encourage all of you to get in the arena. Talk to people in your space. Talk to our podcast guests and if you’re similar to them, build a relationship with them.

However, the problem is people are trying to do everything alone. They’re an island by themselves.

They are sitting at home on their computer trying to price jobs, but have no one to overlook their mistakes and do things that are a must for bidding and overall govcon activities. 

Just take our very own Maria Martinez for example. She is a kindergarten teacher who has no govcon background, but when she dive into the arena and started building relationships with others, she succeeded and won multiple contracts. 

“She did not let people say, the cynics, tell her that she couldn’t do it. She tried. What happened when she tried? She succeeded… So again, in the arena. The credit belongs to the man who is in the arena.”

So, what are you going to do now? Well, you need to do the activities. And with this, we have some advice below. 

ADVICE FOR SMALL BUSINESSES

1. Learn from people. 

When you jump into the marketplace without learning the basics, it is very easy to get in trouble. 

However, you can avoid this if you are studying from people who are living and breathing all of this stuff every day. 

We actually did have a student that won a contract but his price is 20,000 lower than the production cost. This is a huge problem. Good thing he was able to talk to the manufacturer about this, but what if he wasn’t?

“Learn from people. Listen, learn, learn, learn, first.”

2. Do your market research. 

The government buys everything. The thing is they don’t always buy it the same way that you’re thinking. 

For instance, if you have a specific niche service and you looked it up on FBO but nothing comes up, that service might have been bundled with other services. 

The key is to know where to do your market research and not just rely on things posted on beta.sam.

So, what you’ll do is look based on your NAICS or PSC code and go to USASpending, FPDS, or to similar platforms that showcase past procurement data.

3. Just do the activities.

You need to start doing your govcon activities. This means not just bidding but doing your business development. 

As said above, Maria Martinez didn’t just get lucky, she does the activities. So, what you need to do is to start reaching out to people and building relationships with them. 

4. Be a subcontractor.

In this marketplace, we always do this all the time that if we cannot win a contract as a prime, we’re contacting the prime to be their subcontractor.

The way we do this is we just call them up and tell them that we looked at the project that they won and that we’re all aware of the scope of work that it entails, and with that, we can execute a piece of that work.

8. Stick with the experts.

Stick with the people in your industry that are doing this every day. You can learn from them through our podcasts, but we highly recommend that you build a relationship with them as it is much better. 

RESOURCES

If you want to learn more about how to build a relationship and bid on government contracts, then check our full video below. 

You can also visit the GovCon Giant website or the new GovCon Edu where you learn everything about government contracting!

Why are you scared when bidding government contracts?

https://www.youtube.com/watch?v=MDrHSxbIPdU

 

Top 10 Industry NAICS codes in 2019

If you’re a small business owner and you’re wondering why you don’t see federal opportunities for your company, maybe we can help.

Opportunities, oftentimes, don’t come to you, it’s you who finds them. When searching for opportunities, you need to use specific criteria to filter your search, this is where the NAICS codes come in.

Do you know yours? Many businesses use NAICS codes to find upstream suppliers and downstream markets. Government agencies even post-contract bids and offer tax incentives within a given NAICS code.

Before you go out there and start finding business opportunities, get to know first the federal market and the industries that have been successful in winning contracts. If they can do it, you can too!

With this in mind, here’s the Top 10 Industry NAICS codes that prospered in 2019.

1. 336411 

This industry code is on top of the list with a cumulative government spending of almost $50 billion in 2019. This comprises establishments involving aircraft manufacturing. 

They are those who manufacture or assemble complete aircraft. They also develop aircraft prototypes and do aircraft conversions, such as major modifications to systems and complete aircraft overhaul and rebuilding.

2. 541330

Coming in at second place, establishments in this industry provide engineering services. They apply physical laws and principles of engineering in the design, development, and utilization of their machines and systems. 

Businesses under this code may offer the provision of advice, preparation of feasibility studies, and preparation of preliminary and final plans and designs. 

3. 561210 

Services offered by this industry are often overlooked but are necessary for us to function. They are the establishments that offer facilities support services. These businesses provide operating staff to carry out a combination of support activities; but are not involved with or responsible for the core business or activities of the client. 

The mentioned combination of services include janitorial, maintenance, trash disposal, guard and security, mail routing, reception, laundry, and related services to support operations within facilities. 

4. 541512 

This code is for businesses offering computer system design services engaged in planning and designing computer systems that integrate computer hardware, software, and communication technologies. In 2019, this industry is worth about $24 billion in the federal market. 

5. 336611 

At the top five, we have the ship building and repairing industry. They are the people who operate a shipyard, which are fixed facilities with drydocks and fabrication equipment for building ships.

Activities of shipyards include the construction of ships, their repair, conversion, and alteration, the production of prefabricated ship and barge sections, and specialized services, such as ship scaling.

6. 236220 

Under this code are people responsible for the construction of commercial and institutional buildings and related structures, such as stadiums, grain elevators, and indoor swimming facilities. 

General contractors, commercial and institutional building for-sale builders, commercial and institutional building design-build firms, and commercial and institutional building project construction management firms are included in this industry.

7. 541715 

This is for establishments that involve research and experimental development (except nanotechnology and biotechnology research and experimental development) in physical, engineering, and life sciences.

Businesses under this code conduct research and experimental developments in the field of science and mathematics, all essential for economic growth, which is probably why the government invested around $20 billion in this industry.  

8. 541712 

Similar to NAICS code 541715, this code is also for establishments in the research and development in the physical, engineering, and life sciences engineering and life sciences (except Biotechnology) industry. This code covers a wide spectrum of fields, from biology to chemistry to veterinary.

Note: The NAICS Code 541712, however, is no longer valid. The NAICS Code that should be used instead is 541715. Unless the requirement is dealing with nanotechnology, in that case, code 541713 should be used. 

9. 336414 

This code is for the guided missile and space industry, which manufactures complete guided missiles and space vehicles and/or develops and makes prototypes of guided missiles or space vehicles. 

Although it is second to the last, the government spending on this industry is worth about $19 billion, which is still a huge amount.  

10. 541519 

Last but not the least, with a cumulative government spending of almost $17 billion, we have the industry that provides other computer related services. 

The services offered are all computer related services except those that were provided for by NAICS code 541512 (computer systems designs services).  

RESOURCES

The ranking from this article was taken from usaspending.gov, wherein Industry NAICS codes in 2019 were ranked from highest to lowest, according to the cumulative amount obligated by the government to each respective industry.

To learn more about all things NAICS, you can check out the website here.