Roberta Moore: Pure Determination Led to a Whirlwind of Character Building

Learn how Roberta Moore’s pure determination led to a whirlwind of character building for AMOORER, Incorporated. 

BACKGROUND

Roberta Moore began her career as a DOD civil servant for 10 years before pursuing her government contracting journey. 

In 2002, she established AMOORER, Incorporated, a healthcare staffing small business that provides professional support services and technology.

In transitioning to this industry, Moore graduated from different small business programs and has won several multi-million dollar healthcare staffing contracts with the federal government and private industry. 

Ms. Moore’s philosophy is “commitment, integrity, personalized service, and value for your money. ”

STARTING AMOORER, INCORPORATED

Moore resigned from the federal government and decided to start her own business, AMOORER, in 2002. 

She first worked with an 8a small business as a 1099er and she managed their Naval Sea Systems Command contract. 

However, when that company graduated in the 8a program and she decided to become an 8a to take over five of their contracts, she didn’t become an 8a fast enough and they ended up getting rid of it.

The good thing was, she did become an 8a and a HUBZone company and was able to get contracts in the Pentagon and other institutions. 

The other thing that led more to a whirlwind of character building for AMOORER was when Moore left a card to a man before she walked out of a Homeland Security Conference. 

“I told him that I had clear professionals at the Pentagon and that the contract was getting ready to end and iI’m looking for somewhere to place them.”

This small chance led her to meeting Deborah Scott Thomas who became her mentor and who gave her a big contract with the DLA in Baghdad.

Moore’s experience wasn’t just all sunshines and rainbows. She also experienced a handful of difficulties that motivated her to continue growing as a business owner. 

One of the hardest decisions that she made was letting go of her Chief Operating Officer who became a huge part of their family and business, due to the reason that her contract is drying up and she couldn’t afford a pay cut. 

“It’s a difficult process because you don’t know what to expect. You don’t know if you’re going to be able to sustain even the cuts.”

Apart from that, building AMOORER also made her realize that the people around her think about her well-being, even though they may not fully understand everything or may not be able to give any business advice.

One key person that made her realize this is her mother who kept motivating her to keep going and who was willing to do anything to help her. 

“My mom could not give me any business advice. I mean, she didn’t have anything but it was just shared— shared compassion, shared understanding.”

ADVICE FOR SMALL BUSINESSES

Before investing on different resources to help you grow your business, ask yourself first if you have the capacity to go through different difficulties in building a business.

Consider that not everyone will be successful in this lucrative field. Many will fail and only the ones who are willing to go through the other side will be the winner.

“That’s something to think about. And it didn’t come from a bad place. It hurt, but it was true.”

Apart from that, winning contracts is not just the goal, winning continuous and lasting contracts, that is. 

In order to achieve that, you need to build relationships and you need to start going out and introduce yourself and your company’s capabilities a handful of times. 

“It’s more than just government contracting. It’s really about those relationships that you build along the way and what you learn.”

So, are you willing to go through all of these like Roberta Moore? 

RESOURCES

If you want to learn more about how Roberta Moore’s pure determination led to a whirlwind of character building for AMOORER, Incorporated, then be sure to click the resources below.

You can also visit the GovCon Giant website or the new GovCon Edu where you learn everything about government contracting!

089: Roberta Moore – Pure Determination and a Chance Lead to a Whirlwind of Character Building

https://www.youtube.com/watch?v=bIRHHcuS7OE

Deceit envy and betrayal all in the name of winning a contract

https://www.youtube.com/watch?v=VWz6nlVhWGs&t=21s

 

HomeSafe Alliance LLC Awarded $6.18B for procurement of the global household goods contract

HomeSafe Alliance LLC, Houston, Texas, has been awarded a fixed-price with economic price adjustments, indefinite-delivery/indefinite-quantity contract (HTC711-22-D-R0002) with a total cumulative face value in the amount of $6,186,747,799 in the procurement of the global household goods contract. The contract provides complete door-to-door global household goods relocation transportation and warehouse services worldwide for Department of Defense (DOD) service members, U.S. Coast Guard members, DOD civilians and their families. The contractor will integrate a network of household goods service providers from across the existing sphere of the commercial moving industry, and will ensure that a minimum of 40% of the total acquisition value of the domestic work performed flows down to subcontracted small businesses. Work is to be performed worldwide as specified on each individual order. The contract transition period and base period of performance is from Dec. 1, 2021, to Aug. 31, 2025. Transition services will be funded with fiscal 2022 transportation working capital funds. Task orders will be funded by each of the military services using military personnel funding at the task order level. This contract was a competitive acquisition and U.S. Transportation Command received seven offers. U.S. Transportation Command, Directorate of Acquisition, Scott Air Force Base, Illinois, is the contracting activity.

Homesafe Alliance Llc. is located in Houston, TX, United States and is part of the Management, Scientific, and Technical Consulting Services Industry. Homesafe Alliance Llc. has 10 total employees across all of its locations and generates $268,027 in sales (USD). (Sales figure is modelled).(www.dnb.com)

SOURCES SOUGHT: Medical Facilities Support Services Generation III Sources Sought

This notice is open for responses from both small and other than small businesses and responses will be utilized to determine if this requirement, or a portion of this requirement, can be set-aside for small businesses in accordance with Federal Acquisition Regulation Subpart 19.5. The U.S. Army Corps of Engineers, Engineering and Support Center in Huntsville, Alabama (CEHNC) is seeking to identify qualified firms and intends to solicit and award contracts in support of the Department of Defense (DoD) and other designated Federal agencies. Contractors will be required to provide medically related project and program Medical Facilities support services including general project support services, facility operations & maintenance support, facility support services, project development services, quantity verification and analysis services, commissioning, occupancy support services, and facilities system. Contractors must be capable to provide services to Government installations and facilities throughout the Continental United States to include Hawaii, US Territories, and possessions; and outside the Continental United States to include Bahrain, Belgium, Cambodia, England, Country of Georgia, Germany, Ghana, Greece, Guantanamo Bay (Cuba), Honduras, Italy, Japan, Kenya, Korea, Peru, Philippines, Portugal (Lajes, Azores), Singapore, Spain, Thailand, and Turkey.

  • Original Set Aside:
  • Updated Response Date: Nov 23, 2021 12:00 pm CST
  • Product Service Code: R499 – SUPPORT- PROFESSIONAL: OTHER
  • NAICS Code: 561210 – Facilities Support Services
  • Place of Performance: USA

Full details via beta.sam.gov


 

 

Roberta Moore: Deceit envy and betrayal all in the name of winning a contract

This is how Roberta Moore overcame deceit, envy, and betrayal all in the name of winning a contract!

BACKGROUND

Roberta Moore began her career as a DOD civil servant for 10 years before pursuing her government contracting journey. 

In 2002, she established AMOORER, Incorporated, a healthcare staffing small business that provides professional support services and technology.

In transitioning to this industry, Moore graduated from different small business programs and has won several multi-million dollar healthcare staffing contracts with the federal government and private industry. 

Ms. Moore’s philosophy is “commitment, integrity, personalized service, and value for your money. ”

FACING A LAWSUIT AND BETRAYAL

Moore’s horror story started with a retirement luncheon where she sat behind a decision maker who was livid because the incumbent contractor was increasing their prices. 

She believed that the incumbent had no right to do this because they are not the paying customer, so she suggested her services instead. 

Moore ended up winning the contract and transitioned 150 employees in just one day, leaving the incumbent going to the press.

Meanwhile, in order to help her execute the contract, she also worked with a colleague.

She thought that it would be easier for her, but it ended up being a problem. That person didn’t help with the payroll at all and even bought some broken equipment (which Moore had to buy again for herself). 

However, the nightmare only continued when she received a lawsuit for million dollars. That lawsuit lasted for at least two years which really took the life out of Moore and her business.

“I had this big, you know, weight over my head dealing with that, so I think it kind of crippled me a little. And I ended up getting through the process, but it was so difficult.”

The worst part is that before that lawsuit ended, she was betrayed by her best friend who became her Chief Operating Officer (COO). 

During that time, Moore was just trying to renew the contract, but that man got on a vacation leaving her calls unresponded. In the process, he was actually working with the other company to get the contract sent over to him.

“How could you do such a thing, you know? But it was greed, it was money. He wanted the deal that I had with the other colleague as a subcontractor.”

Fortunately, Moore was able to respond to the 24 hour deadline and the federal buyer exercised the option period with AMOORER.

That Monday, she ended up firing her COO for non-performance and insubordination. Unknowingly, that man thought that she betrayed him, when he was the one doing it all along. 

LESSONS LEARNED IN BUSINESS

1. Celebrate your wins.

Celebrate your wins even if it is small. Consider that when you look at all the small things that you did for your business, it all builds up into something huge. 

The truth is, your small steps are much bigger than the steps that some people do all at once, so why not take a little pause and celebrate it?

2. Trust your employees with their jobs. 

Moore is not that hands-on with her employees’ everyday tasks. Rather, she assigns a delegate or a lead to deal with them. 

This is due to the fact that she understands the need of her employees to have ownership of their work. 

3. Don’t skip the hiring process. 

One thing that Moore regretted was that she gave that person who betrayed her an opportunity for something that he wasn’t really qualified for. 

She thought that she should have not skipped the interview process and let the HR handle the process. 

“I skipped steps and then I paid for it.”

4. Hire people who can handle changes. 

Emotional IQ is a big factor for Moore’s hiring process. 

This is due to the fact that there will always be a lot of stress in the workplace and she needs people who can handle the stress and changes in their industry.

“Some people can do really well in their profession but they don’t have the emotional IQ to deal with ups and downs or to be able to pivot or to handle changes and things of that nature.”

RESOURCES

If you want to learn more about how Roberta Moore overcame deceit, envy, and betrayal, then be sure to click the resources below.

You can also visit the GovCon Giant website or the new GovCon Edu where you learn everything about government contracting!

Deceit envy and betrayal all in the name of winning a contract

https://www.youtube.com/watch?v=VWz6nlVhWGs&t=21s

089: Roberta Moore – Pure Determination and a Chance Lead to a Whirlwind of Character Building

https://www.youtube.com/watch?v=bIRHHcuS7OE

SOURCES SOUGHT: Healthcare Workers Europe Next Generation (HCWENG)

This acquisition is for the procurement of commercial personal and non-personal Medical Services in accordance with FAR part 37, Service Contracting, to replace current the Army Direct Care Medical Services Contract (ADCMS III), the Behavioral Health and Traumatic Brain Injury medical support contract (BH/TBI) as well as the Dental with the Next Generation Indefinite Delivery/Indefinite Quantity (IDIQ) Multiple Award Task Order Contract (MATOC) to support the DoD European Region Healthcare missions. Healthcare worker (HCW) services under this contract will support Army, Air Force (USAFE), and Navy Medical Treatment Facilities inpatient care, treatment, and other services.

  • Original Set Aside:
  • Product Service Code: Q201 – MEDICAL- GENERAL HEALTH CARE
  • NAICS Code: 622110 – General Medical and Surgical Hospitals
  • Place of Performance: DEU
  • Original Response Date: Mar 15, 2021, 12:00 pm CET

Full details via beta.sam.gov


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