Mastermind Monday: Why are you scared to be in the arena?

Don’t be afraid to build a relationship and bid on government contracts!

BE THE MAN IN THE ARENA

Do you know what ITA stands for? Well, this stands for In the Arena based off of Theodore Roosevelt’s quote which is called The Man in the Arena:

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

The reason why we highlighted this quote is because we want to encourage all of you to get in the arena. Talk to people in your space. Talk to our podcast guests and if you’re similar to them, build a relationship with them.

However, the problem is people are trying to do everything alone. They’re an island by themselves.

They are sitting at home on their computer trying to price jobs, but have no one to overlook their mistakes and do things that are a must for bidding and overall govcon activities. 

Just take our very own Maria Martinez for example. She is a kindergarten teacher who has no govcon background, but when she dive into the arena and started building relationships with others, she succeeded and won multiple contracts. 

“She did not let people say, the cynics, tell her that she couldn’t do it. She tried. What happened when she tried? She succeeded… So again, in the arena. The credit belongs to the man who is in the arena.”

So, what are you going to do now? Well, you need to do the activities. And with this, we have some advice below. 

ADVICE FOR SMALL BUSINESSES

1. Learn from people. 

When you jump into the marketplace without learning the basics, it is very easy to get in trouble. 

However, you can avoid this if you are studying from people who are living and breathing all of this stuff every day. 

We actually did have a student that won a contract but his price is 20,000 lower than the production cost. This is a huge problem. Good thing he was able to talk to the manufacturer about this, but what if he wasn’t?

“Learn from people. Listen, learn, learn, learn, first.”

2. Do your market research. 

The government buys everything. The thing is they don’t always buy it the same way that you’re thinking. 

For instance, if you have a specific niche service and you looked it up on FBO but nothing comes up, that service might have been bundled with other services. 

The key is to know where to do your market research and not just rely on things posted on beta.sam.

So, what you’ll do is look based on your NAICS or PSC code and go to USASpending, FPDS, or to similar platforms that showcase past procurement data.

3. Just do the activities.

You need to start doing your govcon activities. This means not just bidding but doing your business development. 

As said above, Maria Martinez didn’t just get lucky, she does the activities. So, what you need to do is to start reaching out to people and building relationships with them. 

4. Be a subcontractor.

In this marketplace, we always do this all the time that if we cannot win a contract as a prime, we’re contacting the prime to be their subcontractor.

The way we do this is we just call them up and tell them that we looked at the project that they won and that we’re all aware of the scope of work that it entails, and with that, we can execute a piece of that work.

8. Stick with the experts.

Stick with the people in your industry that are doing this every day. You can learn from them through our podcasts, but we highly recommend that you build a relationship with them as it is much better. 

RESOURCES

If you want to learn more about how to build a relationship and bid on government contracts, then check our full video below. 

You can also visit the GovCon Giant website or the new GovCon Edu where you learn everything about government contracting!

Why are you scared when bidding government contracts?

https://www.youtube.com/watch?v=MDrHSxbIPdU

 

TOP 10 NAICS Code for SAP this 2021

Government agencies are always looking for businesses to invest in, however, it is often taken for granted or missed. More than $5 billion in Simplified Acquisition dollars are ‘left on the table’ by small businesses each fiscal year. 

Through simplified acquisition procedures (SAP), rules are thrown out the window. A new set of rules are followed but it only applies to contracts that follow the specified category.

Having said that, federal agencies use NAICS code for SAP to determine the products and services that they want to buy. Choosing the wrong NAICS code for SAP could hinder your path to success.

Are you interested in learning how to win in the marketplace? Get to know the top players that have been in high demand, here’s the top 10 industries in 2021 for SAP.

1.331410 

Non-Ferrous metal (except aluminum) smelting and refining comes first on our list.  This industry is responsible for the smelting of non-ferrous metals, except aluminum, from ores and/or the primary refining of these metals by electrolytic methods or other processes.

Non-ferrous metals are considered highly valuable, which is probably why the collective amount obligated by the federal government to this industry has reached $229 million. 

2. 541512

In this day and age, all organizations rely on computer and information technology but many of them don’t have the internal resources to effectively design, implement, or manage the products and systems that they need, this is where computer systems design services enter. 

Government agencies, at all levels, are undergoing digital transformation. They have invested about $212 million in this industry, for SAP contracts alone. Digital government transformation has become critical for meeting the expectations of modern citizens.

3. 336413 

This is the industry that manufactures and/or develops aircraft parts or auxiliary equipment (except engines and aircraft fluid power subassemblies).

Aviation has made a significant impact on human life, one of which is the import and export of goods. With a cumulative spending amount for SAP contracts of $202 million, it is clear that the government sees the importance of these companies.

4. 541519

Other computer related services pertain to businesses that provide computer related services except those that are offered by companies under the 541512 NAICS code. They come in when there is a need for computer disaster recovery or software installation. 

SAP contracts under this code that have won are worth about $184 million, collectively, not as much as those under 541512 but it is still quite up there. 

5. 541611

Administrative management and general management consulting services provide operating advice and assistance to businesses and other organizations on administrative management issues.

Since this industry is vital for every business of all kinds, it does not exclude the federal government from needing it, which is why they’ve also spent around $184 million on it.

6. 336611

Establishments under this code are primarily engaged in ship building and repairing. To put it simply, they operate a shipyard which includes constructing, repairing, altering, and producing ships.

 In 2021, the government spending on this industry for SAP contracts is around $148 million.

7. 541330 

Engineering services apply physical laws and principles of engineering in the design, development, and utilization of machines, materials, instruments, structures, processes, and systems. 

This industry is quite broad, as engineering encompasses a wide range of industries, but as a whole, they have won SAP contracts worth $138 million.

8. 511210 

This code comprises software publishers that are primarily engaged in computer software publishing or publishing and reproduction.

Software development matters. The contracts that have won under this code are worth $126 million. It is difficult to imagine a successful business model without online marketing, since a well-integrated software can take any company to the next level.

9. 561210

The facilities support services provide operating staff to perform a combination of support services within a client’s facilities. The government has invested $124 million in this industry. 

Oftentimes, people don’t notice the benefits of proper facilities management and how it significantly increases productivity. 

10. 339113

Businesses in this industry manufacture surgical appliances and supplies such as orthopedic devices, prosthetic appliances, surgical dressings, etc. The relevance of the healthcare industry has always been constant, but 2021 has increased that tenfold.

Although it comes last on the list, the federal government’s spending on this industry is about $118 million, which is still an insane amount.

RESOURCES

The ranking from this article was taken from usaspending.gov. Federal awards that were completed under SAP were listed from highest to lowest, according to their NAICS code and their respective cumulative amount obligated by the federal government.

If you want to know how to win small contracts with the U.S. federal government through SAP, check out this video entitled, “Low hanging fruit contracts (SAP) Simplified Acquisition Procedures – Eric Coffie”, to know your way around the industry.

To also learn more about all things NAICS, you can check out the website here.