Rachael Lee—aka my pick for “Queen of FEMA”—joins me to rip the curtain back on how small businesses really win FEMA work. We unpack why readiness beats rushing to a disaster site, the exact first steps (check the Disaster Recovery box in SAM, register on FEMA’s vendor portal, tune your capability statement + NAICS to the work you can perform), and how to get on the radar before the storm by plugging into primes on vehicles like LOGCAP and WEXMAC and showing up at FEMA Industry Days posted on SAM.gov. Rachael explains FEMA’s speed expectations—be able to mobilize in 24–48 hours—and shares war stories like a student who lost a tasking when she couldn’t field 35 trucks by Friday. We also bust myths (you rarely start with a direct FEMA prime), and map the real path: subcontract with primes already on the vehicle, deliver, then scale.

Rachael’s background is stacked: 8 years Army (92A supply), contracting roles with KBR, and now consulting teams that carry clients from registrations to project execution. She helped a client win a $2.8B global MAC, and breaks down the surge in FEMA-relevant vehicles—WEXMAC 2.0 ($2.8B, awarded 12/24/2024) rolling into 2.1 at $10B—plus how notices flow to primes and why being on their lists matters. If you’re serious about disaster response, this episode is your lifeboat: research your niche, verify margins on FPDS.gov, get your docs tight, register with primes, and be ready to move at a moment’s notice.

Connect with Rachael:

LinkedIn: https://www.linkedin.com/company/rachael-consulting-llc/  Facebook: https://www.facebook.com/profile.php?id=100090054228009  Twitter: Rachael’s Consulting (@RachaelsCo81056) Tiktok: https://www.tiktok.com/@rachaelconsulting