In this episode, we have Marvina Case, the SwētSPOT.ai CEO, a Philanthropist, and Author II Cherry on the Tech. After publishing her book, The Mean, MEAN, Mother, Marvina Case dedicated herself full time to bringing synergy to businesses and government agencies around the world.

Whether as a keynote speaker, workshop leader, or digital transformation expert she helps break through the boundaries with data that are limiting people and get them ready to shape the future. Her company, Swetspot, claims to put the cherry on top of tech.

I can tell you as a person who has a podcast, a youtube channel, manages multiple consulting clients, 1000’s of students and government contracts, I know exactly what she means by adding more and more layers of software on top of already existing solutions.

It does become confusing between different business segments and difficult to manage. I know after my initial sit down call with Marvina she immediately pointed out some areas that would help my team improve our internal processes so we can focus more on growing the business.  One of the things that we started doing internally is writing down all of our processes and procedures. This may seem like not such a big deal, but for an organization that does not have a blueprint to follow this is a challenge.

And after spending several days just binge watching Dan Kennedy and Micheal Gerber. Lead generation, lead conversion and client fulfillment is how you build a business. But to go from a job to a franchise everything must be completely documented and turnkey to teach it.

Micheal Gerber of the E-Myth says, If your business depends on you, you don’t own a business – you have a job. And it’s the worst job in the world because you’re working for a lunatic!”

Stay until the very end for a history lesson on AI. I hope you enjoy this episode with our next Giant, Marvina Case.